---
title: Sitecore EXM Template Engine, MJML to Sitecore EXM | Triggerfish MarTech
description: Many marketers know that email design and templating can be a dark art. Creating email campaigns that look great on all devices is a tough challenge.
image: https://www.triggerfish.agency/hubfs/tf-og.png
---

[Triggerfish MarTech Sitecore Platinum Partner](https://www.triggerfish.com.au/)

- [How We Work](https://www.triggerfish.agency/experience)
- [Impact Stories](https://www.triggerfish.agency/impact-stories)
- [Solutions](https://www.triggerfish.agency/solutions)
- [Insights](https://www.triggerfish.agency/insights)

[Start a project](https://www.triggerfish.agency/contact-us?hsLang=en)

# MJML to Sitecore EXM Converter

Don't be bound by static, non-responsive email templates.

![email_marketing](https://www.triggerfish.agency/hubfs/email_marketing.svg)

## Manage your own email templates in your complex MarTech

 Many marketers know that email design and templating can be a dark art. Creating email campaigns that look great on all devices is a tough challenge. It’s not unheard of for marketing teams to spend thousands of dollars building out template packs - often reinventing the responsive wheel every time.

Triggerfish uses the MJML Responsive Email Framework because it allows us to create responsive templates in HubSpot, Sitecore and Salesforce using a low code-based approach, where non-developers can edit and create new designs on the fly.

Whilst MJML is an open-source technology, Triggerfish’s bespoke MJML Converter is the secret sauce. It converts MJML to Sitecore EXM or HubSpot email, and allows organisations to maintain and manage their own email templates with the complex marketing technology systems that they have.

#### Why you need our MJML to Sitecore EXM Converter

![Increased customer intelligence](https://www.triggerfish.agency/hubfs/Ideal_Customer_purple_dark.svg)

Increased customer intelligence

![Personalised interactions with your customers](https://www.triggerfish.agency/hubfs/Initial_questions_purple_dark.svg)

Personalised interactions with your customers

![Streamlined business processes](https://www.triggerfish.agency/hubfs/plan_of_action_purple_dark.svg)

Streamlined business processes

![Better connect with customers](https://www.triggerfish.agency/hubfs/Personas_purple_dark.svg)

Better connect with customers

![On-the-spot conversations](https://www.triggerfish.agency/hubfs/Task_list_purple_dark.svg)

On-the-spot conversations

![Integrated calendar bookings](https://www.triggerfish.agency/hubfs/Calendar_purple_dark.svg)

Integrated calendar bookings

## [Free Download MarTech Ops Manifesto Download now ![Martech Manifesto_dual](https://www.triggerfish.agency/hs-fs/hubfs/Martech%20Manifesto_dual.webp?width=1000&height=809&name=Martech%20Manifesto_dual.webp)]({url={type=CONTENT,%20content_id=101647650665,%20href=https://www.triggerfish.agency/martech-ops-manifesto,%20href_with_scheme=null},%20open_in_new_tab=false,%20no_follow=false,%20sponsored=false,%20user_generated_content=false,%20rel=})

![ooorganize (1)](https://www.triggerfish.agency/hubfs/ooorganize%20(1).svg)

## Why you need our MJML to Sitecore EXM Converter

![Inifnity_green_dark](https://www.triggerfish.agency/hubfs/Inifnity_green_dark.svg)

## Ongoing optimisation

- Ideate, create and edit regularly
- Quickly prototype new templates
- Avoid expensive email template projects

![Always up to date](https://www.triggerfish.agency/hubfs/input_field_green_dark.svg)

## Always up to date

- Stay on top of browser changes
- Test devices using Email on Acid
- Operational agility to try new things

![Low-code approach](https://www.triggerfish.agency/hubfs/Browser_image_green_dark.svg)

## Low-code approach

- Don't rely on developers
- Marketer-friendly
- Convert to WYSIWYG format easily

## Related Insights

[More insights](https://www.triggerfish.agency/insights?hsLang=en)

### [![Triggerfish & BlueCare announced as Finalist in the 2024 Sitecore Experience Awards](https://www.triggerfish.agency/hubfs/SEA24-Finalist_social_image_option1_18Aug2024.jpg) Triggerfish & BlueCare announced as Finalist in the 2024 Sitecore Experience Awards Triggerfish & BlueCare (a brand of UnitingCare Queensland) recognised as a global Finalist in the 2024 Sitecore Experience Awards in the Best Experience Transformation category. Only two Australian business have been recognised in this category this year. 10.09.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/triggerfish-bluecare-announced-finalist-in-the-2024-sitecore-experience-awards?hsLang=en)

### [![Optimising Teams with Performance-Centric MarTech Structures](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Compliant%20martech%20financial%20services.jpg) Optimising Teams with Performance-Centric MarTech Structures In today’s fast-paced digital landscape, the structure of your MarTech (Marketing Technology) team can make or break your ability to deliver high-performance marketing outcomes. A Performance-Centric MarTech Structure is key to not only driving efficiency but also to maximizing the impact of your marketing efforts. 09.08.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/optimizing-teams-with-performance-centric-martech-structures?hsLang=en)

### [![Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions](https://www.triggerfish.agency/hubfs/rudrendu-sharma-PftSGNvWTww-unsplash.jpg) Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions Welcome to part 5 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. 11.06.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/modernising-martech-team-structure?hsLang=en)

### Need help with your emails?

Get in touch, we guarantee you will move faster than you ever believed was possible.

## Not sure how to get your next project started?

Talk to our team of experts today to see how we can help.

[Speak to our team](https://www.triggerfish.agency/contact-us?hsLang=en)

- [How We Work](https://www.triggerfish.agency/experience)
- [Impact Stories](https://www.triggerfish.agency/impact-stories-old)
- [Solutions](https://www.triggerfish.agency/solutions)
- [Insights](https://www.triggerfish.agency/insights)
- [Contact us](https://www.triggerfish.agency/contact-us)
- [Careers](https://www.triggerfish.agency/careers)

- [Strategy](https://www.triggerfish.agency/solutions/strategy)
- [Design](https://www.triggerfish.agency/solutions/design)
- [Build & Execution](https://www.triggerfish.agency/solutions/build-execution)
- [Performance Optimisation & Growth Driven Design](https://www.triggerfish.agency/solutions/performance-optimisation-and-growth-driven-design)

Quick links

- [How We Work](https://www.triggerfish.agency/experience)
- [Impact Stories](https://www.triggerfish.agency/impact-stories-old)
- [Solutions](https://www.triggerfish.agency/solutions)
- [Insights](https://www.triggerfish.agency/insights)
- [Contact us](https://www.triggerfish.agency/contact-us)
- [Careers](https://www.triggerfish.agency/careers)

- [Strategy](https://www.triggerfish.agency/solutions/strategy)
- [Design](https://www.triggerfish.agency/solutions/design)
- [Build & Execution](https://www.triggerfish.agency/solutions/build-execution)
- [Performance Optimisation & Growth Driven Design](https://www.triggerfish.agency/solutions/performance-optimisation-and-growth-driven-design)

## Locations

### Brisbane (Headquarter)

Unit 4/173 Moray St,New Farm, QLD 4005

Sydney, Hyderabad, London

[Connect with us on LinkedIn](https://www.linkedin.com/company/triggerfishmartech/)

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