--- title: Microsoft Go To Market Campaign Strategy | Triggerfish MarTech description: We activate MSPs & ISVs go-to-market strategy by differentiating your value, packaging your offer, and getting your digital campaign in market in 90 days. --- [Skip to content](https://www.triggerfish.agency/solutions/go-to-market-strategy#main-content) [![Triggerfish](https://www.triggerfish.agency/hs-fs/hubfs/raw_assets/public/Trigger_Fish_July2022/images/Triggerfish.png?width=210&height=145&name=Triggerfish.png "Triggerfish")](https://www.triggerfish.agency/?hsLang=en) Speak to us - [Experience](https://www.triggerfish.agency/experience?hsLang=en) - [Impact Stories](https://www.triggerfish.agency/impact-stories-old?hsLang=en) - [Automotive](https://www.triggerfish.com.au/impact-stories/tag/automotive) - [Financial Services](https://www.triggerfish.com.au/impact-stories/tag/financial-services) - [Healthcare](https://www.triggerfish.com.au/impact-stories/tag/healthcare) - [Manufacturing](https://www.triggerfish.com.au/impact-stories/tag/manufacturing) - [Superannuation](https://www.triggerfish.com.au/impact-stories/tag/superannuation) - [Insights](https://www.triggerfish.agency/insights?hsLang=en) - [Speak to us](https://www.triggerfish.agency/contact-us?hsLang=en) - [Experience](https://www.triggerfish.agency/experience?hsLang=en) - [Impact Stories](https://www.triggerfish.agency/impact-stories-old?hsLang=en) - [Automotive](https://www.triggerfish.com.au/impact-stories/tag/automotive) - [Financial Services](https://www.triggerfish.com.au/impact-stories/tag/financial-services) - [Healthcare](https://www.triggerfish.com.au/impact-stories/tag/healthcare) - [Manufacturing](https://www.triggerfish.com.au/impact-stories/tag/manufacturing) - [Superannuation](https://www.triggerfish.agency/solutions/superannuation?hsLang=en) - [Insights](https://www.triggerfish.agency/insights?hsLang=en) - [Contact us](https://www.triggerfish.agency/contact-us?hsLang=en) # We activate Microsoft Partner Marketing We know Microsoft Partners know what they're good at. Where they get stuck is differentiating their value and packaging those skills into a solution, and taking that offering to market. ![Webpage-header-1920x1080](https://2001761.fs1.hubspotusercontent-na1.net/hub/2001761/hubfs/Webpage-header-1920x1080.jpg?width=1000&height=562&name=Webpage-header-1920x1080.jpg) ![arrow](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/white-line.svg) ![arrow](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Black_line.svg) ## Leveraging your vendor partnerships We help Microsoft Partners get clarity on business goals and marketing linkages by defining and differentiating their value to customers. Using this unique positioning, we package the go-to-market strategy into a solution offering for your key customers.  Then, we build your go-to-market campaign with supporting digital assets to get your offering in market in 90 days.  Download # Microsoft Partner Marketing eBook [Download now](https://www.triggerfish.agency/microsoft-go-to-market-strategy-ebook?hsLang=en) ![Preview-TF-eBook-Activating-Microsoft-Partner-Marketing-2022](https://2001761.fs1.hubspotusercontent-na1.net/hub/2001761/hubfs/2022%20-%20TF%20LP%20Assets/Preview-TF-eBook-Activating-Microsoft-Partner-Marketing-2022.png?width=600&height=482&name=Preview-TF-eBook-Activating-Microsoft-Partner-Marketing-2022.png) ![Preview-TF-eBook-Activating-Microsoft-Partner-Marketing-2022](https://2001761.fs1.hubspotusercontent-na1.net/hub/2001761/hubfs/2022%20-%20TF%20LP%20Assets/Preview-TF-eBook-Activating-Microsoft-Partner-Marketing-2022.png?width=4000&height=3211&name=Preview-TF-eBook-Activating-Microsoft-Partner-Marketing-2022.png) ## Regardless of who is funding your marketing activity, these are the top 3 reasons why Partners struggle with their Microsoft go-to-market strategy ![Size=64px, Icon type=input field-1](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=input%20field-1.svg) #### Growth Goals & Value Proposition We find that partners overlook the process of linking business goals to marketing goals, and designing a unique value proposition that will set their business apart. To develop a successful Microsoft go-to-market strategy, MSPs and CSPs need to first get clear about the business goals and associated marketing activity to drive those goals. This is something that sounds simple, but many businesses (not just Microsoft Partners) struggle with. ![Size=64px, Icon type=Variations-1](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Variations-1.svg) #### Finding "A" Clients While many Microsoft partners know who their customer is and what they want from the Microsoft stack, they often don’t know where to find them. There are so many channels available to marketers now, that it can be hard to know where to put your messages both online and offline, that will get the most return. This is about generating your Target Account List and using it for your account based and inbound marketing campaigns to ensure you’re spending your marketing funds in the right place. ![Size=64px, Icon type=TBOS-1](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=TBOS-1.svg) #### Capacity to deliver This might be the biggest roadblock for Partners. Time & Skills Capacity – the in house team are busy enough already. Adding administration, content creation, advertising, creative, reporting, and check-ins are simply not possible without increasing headcount. MarTech Platform Capacity – You need a MarTech platform that is set up to deliver integrated email, landing pages, gated content, advertising, organic, CTAs, Forms, etc. ## What marketing channels are available to Microsoft Partners? ![Microsoft co-funded campaigns](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Money.svg) #### Microsoft co-funded campaigns Pitch your campaign to Microsoft and have your campaign co-funded. ![Always-on Inbound Marketing](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Inifnity-1.svg) #### Always-on Inbound Marketing Blogs, eBooks, Social & advertising directed straight to your target accounts. ![Digital & face-to-face Events](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=User%20Testing.svg) #### Digital & face-to-face Events Use your inbound and ABM activity to get your customers register for your event. ![Industry Events & Conferences](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Calendar-1.svg) #### Industry Events & Conferences Be present at industry events and conferences to find our customers in one place. ![Distributor Marketplaces](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=360%20view.svg) #### Distributor Marketplaces Market your offering or services through your distributor’s ecosystem. ![Press & Public Relations](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Book-1.svg) #### Press & Public Relations Grow impressions with outreach, industry publications or channel advertising. ## Partner Marketing Toolkit ![Size=64px, Icon type=Download-1](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Download-1.svg) #### Activating Microsoft Partner Marketing This eBook serves as a detailed guide for Microsoft Partners when defining a unique go-to-market strategy. [Download](https://www.triggerfish.agency/microsoft-go-to-market-strategy-ebook?hsLang=en) ![Size=64px, Icon type=Content-1](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Content-1.svg) #### Partner Marketing Proposal Template We have developed a free Partner Marketing Campaign Proposal template to help you get started today. [Download](https://www.triggerfish.agency/download-marketing-campaign-proposal?hsLang=en) ![Size=64px, Icon type=Checks](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Checks.svg) #### Best practice email playbook This eBook includes all the things you need to consider when building your email campaigns to give yourself and your team the best chance at making an impact with your emails. [Download](https://www.triggerfish.agency/best-practice-email-playbook?hsLang=en) ![Size=64px, Icon type=Initial questions-1](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Initial%20questions-1.svg) #### Go-to-Market Campaign Template We crafted this go-to-market template to help guide your thinking on messaging. [Download](https://www.triggerfish.agency/partner-marketing-campaign-proposal-template?hsLang=en) ## Get a clear, purposeful direction in 30 days. We host a 2-hour workshop with key stakeholders to cover business goals, marketing linkages, and Customer Insights. We will report back with your go-to-market package that includes value proposition alignment, core differentiator, and a go-to-market plan for your digital campaign. ![Growth Goals](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Data%20Architecture-1.svg) #### Growth Goals We review and confirm the current business and marketing goals, linkages, market, competitors, and core customer profile. ![](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Current Goals ![Pencil](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Business to marketing linkages ![Pencil](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Ideal customer profile ![Customer Insights ](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=360%20view.svg) #### Customer Insights We take the time to understand your core customer and find out where they live, how they think, and what they want. Then we go and find them. ![](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Buyers journey ![Pencil](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Customer insights template ![Pencil](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Customer insights report ![Value proposition](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Goal-Target.svg) #### Value proposition Once we know your customer, we can then understand why they are hiring your services. By undertaking Value Proposition Alignment, we uncover how we design the service that will deliver for your customer. ![](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Gains ![Pencil](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Pains ![Pencil](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Customer jobs ![Browser Image](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/TF%20Icons/Size=64px%2c%20Icon%20type=Browser%20image-1.svg) #### Go-to-market Packaging Knowing your goals, value and differentiation, we define contextual customer journeys that attract, convert, close, and deliver value to your customers with a digital go-to-market campaign.  ![](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Strategy ![Pencil](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Plan-on-a-page ![Pencil](https://2001761.fs1.hubspotusercontent-na1.net/hubfs/2001761/Trigger_Fish_July2022/Images/Pencil.svg) Outcome-driven Success story ## Conversion-driven Campaign Management MOQdigital was finding it hard to manage successful integrated partner campaigns. After engaging with Triggerfish, MOQ now runs up to three vendor-sponsored campaigns per quarter, running paid social media campaigns that lead to the conversion of optimised landing pages, profiling customers along the way. The success of their partner campaigns can be clearly reported on with integrated reporting and analytics all sitting within the HubSpot platform and fully managed by Triggerfish throughout the life of the campaign. Email is used for campaigns, events, company, and partner newsletters. For event management, campaign landing pages are integrated with event management tool Eventbrite for event registration tracking and management from the point of invitation, RSVP tracking, day-of attendee check-in, and source reporting.  ![MOQDigital-Logo-RGB-Stacked](https://2001761.fs1.hubspotusercontent-na1.net/hub/2001761/hubfs/MOQDigital-Logo-RGB-Stacked.png?width=150&height=142&name=MOQDigital-Logo-RGB-Stacked.png) ![Download ](https://2001761.fs1.hubspotusercontent-na1.net/hub/2001761/hubfs/Trigger_Fish_July2022/Images/Pause_icon.jpg?width=80&height=81&name=Pause_icon.jpg) #### Subscribe to insights Quick reads about everything MarTech in your industry. ![subscribe-bg](https://2001761.fs1.hubspotusercontent-na1.net/hub/2001761/hubfs/Trigger_Fish_July2022/Images/subscribe-bg.png?width=1398&height=1017&name=subscribe-bg.png) ## Related insights [See more insights](https://www.triggerfish.agency/insights?hsLang=en) ![Triggerfish & BlueCare announced as Finalist in the 2024 Sitecore Experience Awards](https://www.triggerfish.agency/hubfs/SEA24-Finalist_social_image_option1_18Aug2024.jpg) #### Triggerfish & BlueCare announced as Finalist in the 2024 Sitecore Experience Awards Triggerfish & BlueCare (a brand of UnitingCare Queensland) recognised as a global Finalist in the... Read More ![Optimising Teams with Performance-Centric MarTech Structures](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Compliant%20martech%20financial%20services.jpg) #### Optimising Teams with Performance-Centric MarTech Structures In today’s fast-paced digital landscape, the structure of your MarTech (Marketing Technology) team... Read More ![Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions](https://www.triggerfish.agency/hubfs/rudrendu-sharma-PftSGNvWTww-unsplash.jpg) #### Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions Welcome to part 5 of our 5-part series that will explore the composable strategies and the top 4... Read More ## Ready to kick-start your Microsoft Partner Marketing activities? #### Useful Links - - [Experience](https://www.triggerfish.agency/experience) - [Impact Stories](https://www.triggerfish.agency/impact-stories-old) - [Insights](https://www.triggerfish.agency/insights) - [Careers](https://www.triggerfish.agency/careers) - [Privacy Policy](https://www.triggerfish.agency/privacy) - [Contact us](https://www.triggerfish.agency/contact-us) - - [Digital Piviot Workshop](https://www.triggerfish.agency/solutions/digital-pivot-workshop) - [Email Accelerator](https://www.triggerfish.agency/solutions/email-accelerator) - [Live Chat](https://www.triggerfish.agency/solutions/live-chat) - [Microsoft Go to Market](https://www.triggerfish.agency/solutions/go-to-market-strategy) - [MJML](https://www.triggerfish.agency/solutions/sitecore-exm-templates-using-mjml) - [Real Estate Accelerator](https://www.triggerfish.agency/solutions/real-estate-accelerator) - [Sitecore SBOS Consulting](https://www.triggerfish.agency/solutions/sitecore-sbos-consulting) - [Marketing Operations](https://www.triggerfish.agency/marketing-operations) - [UX Audit](https://www.triggerfish.agency/solutions/ux-audit) #### Our Locations ###### Brisbane Unit 4/173 Moray St, New Farm, QLD 4005 ###### Sydney Level 13/50 Carrington St, Sydney NSW 2000 ###### Melbourne Level 6/170 Queen St, Melbourne, VIC 3000 Connect with us [![triggerfish-logo-reversed](https://www.triggerfish.agency/hubfs/2018-assets/triggerfish-logo-reversed.svg "triggerfish-logo-reversed")](https://www.triggerfish.agency/?hsLang=en) ©2023 Triggerfish Corporation Pty Ltd. | [Privacy](https://www.triggerfish.com.au/privacy) | ABN 92 614 610 785 ![](https://px.ads.linkedin.com/collect/?pid=1325452&fmt=gif)