--- title: Triggerfish hires new Director of Strategy John King description: John King joins the Triggerfish team as the new Director of Strategy. He will be heading up Digital Strategy, working alongside our team to formulate strategies for our clients. image: https://www.triggerfish.agency/hubfs/Imported_Blog_Media/IMG_0082_JK-1.jpg --- [Triggerfish MarTech Sitecore Platinum Partner](https://www.triggerfish.com.au/) - [How We Work](https://www.triggerfish.agency/experience) - [Impact Stories](https://www.triggerfish.agency/impact-stories) - [Solutions](https://www.triggerfish.agency/solutions) - [Insights](https://www.triggerfish.agency/insights) [Start a project](https://www.triggerfish.agency/contact-us) # Triggerfish hires new Director of Strategy John King 02.07.2021 | By Triggerfish MarTech ![](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/IMG_0082_JK-1.jpg) [John King](https://www.linkedin.com/in/johnkingbrisbane/) joins the [Triggerfish](https://www.triggerfish.agency/experience) team as the new Director of Strategy. John will be heading up Digital Strategy, working alongside the Creative, Tech and BA teams to devise, recommend and implement digital strategies that will help our clients to continue to achieve their business goals. Triggerfish are focused on helping senior leaders find growth by creating an operational rhythm with Marketing and Technology. We see John's role as crucial to our client's future growth and success. John has 8 years of experience implementing [Sitecore Experience Platform](https://www.triggerfish.agency/partners). He is very active in the Sitecore Community and recently contributed to [Sitecore's Guide to Sitecore Profiling Strategy.](https://www.sitecore.com/resources/index/guide/sitecore-profiling-strategy)This guide helps Sitecore practitioners to better utilise and configure Sitecore Profiling - matching visitors to pre-devised segments based on their behaviour, actions, interests as website visitors progress through user journeys. John has extensive experience in Digital, Content Marketing, SEO, Ecommerce, Conversion Rate Optimisation, Personalisation, Campaign Management, Customer Experience (CX) and Digital Experience Platforms (DXP).  "With most clients now using enterprise DXP’s as the backbone to deliver personalisation across digital touchpoints John brings a wealth of martech knowledge and strategic capabilities. Working with Sitecore and Hubspot he will guide our fast-growing team in delivering best-in-class digital experiences and ensure it is integrated with their other enterprise solutions such as Salesforce and Microsoft Dynamics 365." General Manager, Mirko Roettgers said. “Over the last 5 years, I’ve held a number of senior digital technology roles with one common theme: enabling our clients, people and firm to better leverage their chosen technology platform and maximise their Marketing and Technology investment,” John said. “I am excited to work with such a talented team who continues to transform, improve and grow our client's businesses through proven strategies that leverage best-in-class Martech such as Sitecore, Hubspot and Salesforce,” John said. "John will be empowered to work closely with our client's senior leadership teams to shape the next phase of their technology roadmap and digital strategy,” Anthony Hook, Co-Founder and Commercial Director said. John will be reporting to newly appointed General Manager [Mirko Roettgers](https://www.linkedin.com/in/mirkoroettgers/), who commenced in the General Manager role on Monday, after working many years leading digital technology transformation projects at BUSSQ Super.   ## Keen to partner with Triggerfish for your next project? We help senior leaders find growth by creating an operational rhythm with Marketing and Technology. Book your consultation with our team of experts today. 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A Performance-Centric MarTech Structure is key to not only driving efficiency but also to maximizing the impact of your marketing efforts. 09.08.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/optimizing-teams-with-performance-centric-martech-structures) ### [![Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions](https://www.triggerfish.agency/hubfs/rudrendu-sharma-PftSGNvWTww-unsplash.jpg) Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions Welcome to part 5 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. 11.06.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/modernising-martech-team-structure) ## Not sure how to get your next project started? Talk to our team of experts today to see how we can help. 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