--- title: Building automation alliances of business and marketing operations to manage cost & growth description: Organisations must embrace digital transformation and automate as many processes as possible to stay ahead. Find out more in out latest article. image: https://www.triggerfish.agency/hubfs/Automation%20Digital%20Transformation.jpg --- [Triggerfish MarTech Sitecore Platinum Partner](https://www.triggerfish.com.au/) - [How We Work](https://www.triggerfish.agency/experience) - [Impact Stories](https://www.triggerfish.agency/impact-stories) - [Solutions](https://www.triggerfish.agency/solutions) - [Insights](https://www.triggerfish.agency/insights) [Start a project](https://www.triggerfish.agency/contact-us) # Building automation alliances of business and marketing operations to manage cost & growth 26.06.2023 | By Triggerfish MarTech ![](https://www.triggerfish.agency/hubfs/Automation%20Digital%20Transformation.jpg) ###### Welcome to part 4 of our 5-part series that unpacks the top 5 MarTech building blocks for 2023 and beyond.    --- 2023 promises to be another challenging year, with several macro factors such as economic uncertainty, supply chain disruptions, and changing consumer behaviours impacting businesses of all sizes.   To navigate these challenges and capitalise on new opportunities, it's crucial to stay ahead of the curve regarding technology and marketing strategies.  At Triggerfish, we've identified the [top 5 MarTech building blocks](https://www.triggerfish.agency/martech-building-blocks-2023?hsCtaTracking=2d579aa7-fa6a-4b40-9378-394fcad045cc%7Cd5bdd639-5eba-4fcb-ac22-bd8717efd80f)that are essential for organisations looking to build technology resilience and drive business impact in 2023 and into the future.  These include:  1. [Cultivating a deep digital business culture & adoption ](https://www.triggerfish.agency/insights/cultivating-digital-adoption) 2. [Building on the power of data liberalisation ](https://www.triggerfish.agency/insights/leverage-the-power-of-data) 3. [Future-proofing the technology stack ](https://www.triggerfish.agency/insights/future-proofing-the-dxp-technology-stack) 4. Building automation alliances between business and marketing operations  5. Accelerating marketing and sales through integration In this article, we are focused on point four above.   ### The Importance of Automation in Digital Transformation for Business Growth and Survival   Organisations face increased competition and pressure to operate more efficiently and effectively in today's fast-paced environment. Organisations must embrace digital transformation and automate as many processes as possible to stay ahead. Digitisation of existing business models and techniques is crucial for long-term survival and growth. Automation is a vital aspect of this digitisation process and is becoming increasingly important to compete in the current global economic environment.  **1. Creating automation alliances between processes and technologies ** Creating automation alliances between processes and technologies is essential for businesses to stay competitive. Automation focuses on anything that can and should be automated, as it is a vital factor in transforming an organisation into a digital business and generating new values. Automation allows for the integration of key technologies across all communication, administration, and fulfillment platforms and supporting applications such as data, HR, and finance platforms. This integration creates new insights and automates essential processes such as data exchange, invoicing, order execution, customer feedback, email, web, chat, and more.  **2. Gain insights while reducing risk an costs ** Organisations can improve efficiency, accelerate development, and lower risk by automating their processes. It leads to cost savings and improved performance, which can be measured and demonstrated. In addition, automation allows for the creation of new insights that can be used to improve drivers of business performance and customer experience. Faster processing times, increased flexibility and scalability, improved data quality, and increased productivity through reduced or enhanced manual work are just some of the benefits of automation.  To wrap up, automation alliances between processes and technologies are crucial for a business's long-term sustainability and growth. Process automation should focus on delivering efficiency, lower costs and risks by automating key strategies, and gain a competitive advantage in the market.  To continue reading about the top 5 strategic building blocks of 2023 and beyond, download our Whitepaper.   ---   ##### To continue reading bout the top 5 strategic building blocks of 2023 and beyond, download our Whitepaper.  [![DOWNLAOD WHITEPAPER](https://no-cache.hubspot.com/cta/default/23567491/2d579aa7-fa6a-4b40-9378-394fcad045cc.png)](https://cta-redirect.hubspot.com/cta/redirect/23567491/2d579aa7-fa6a-4b40-9378-394fcad045cc) [![ebook preview - building blocks of 2023](https://www.triggerfish.agency/hs-fs/hubfs/ebook%20preview%20-%20building%20blocks%20of%202023.png?width=4000&height=3211&name=ebook%20preview%20-%20building%20blocks%20of%202023.png)](https://www.triggerfish.com.au/martech-building-blocks-2023)   ![email_sign_up](https://www.triggerfish.agency/hubfs/email_sign_up.svg) ### Subscribe to insights Quick reads about everything MarTech in your industry. ## Related Insights [More insights](https://www.triggerfish.agency/insights) ### [![Triggerfish & BlueCare announced as Finalist in the 2024 Sitecore Experience Awards](https://www.triggerfish.agency/hubfs/SEA24-Finalist_social_image_option1_18Aug2024.jpg) Triggerfish & BlueCare announced as Finalist in the 2024 Sitecore Experience Awards Triggerfish & BlueCare (a brand of UnitingCare Queensland) recognised as a global Finalist in the 2024 Sitecore Experience Awards in the Best Experience Transformation category. Only two Australian business have been recognised in this category this year. 10.09.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/triggerfish-bluecare-announced-finalist-in-the-2024-sitecore-experience-awards) ### [![Optimising Teams with Performance-Centric MarTech Structures](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Compliant%20martech%20financial%20services.jpg) Optimising Teams with Performance-Centric MarTech Structures In today’s fast-paced digital landscape, the structure of your MarTech (Marketing Technology) team can make or break your ability to deliver high-performance marketing outcomes. A Performance-Centric MarTech Structure is key to not only driving efficiency but also to maximizing the impact of your marketing efforts. 09.08.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/optimizing-teams-with-performance-centric-martech-structures) ### [![Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions](https://www.triggerfish.agency/hubfs/rudrendu-sharma-PftSGNvWTww-unsplash.jpg) Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions Welcome to part 5 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. 11.06.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/modernising-martech-team-structure) ## Not sure how to get your next project started? Talk to our team of experts today to see how we can help. [Speak to our team](https://www.triggerfish.agency/contact-us) - [How We Work](https://www.triggerfish.agency/experience) - [Impact Stories](https://www.triggerfish.agency/impact-stories-old) - [Solutions](https://www.triggerfish.agency/solutions) - [Insights](https://www.triggerfish.agency/insights) - [Contact us](https://www.triggerfish.agency/contact-us) - [Careers](https://www.triggerfish.agency/careers) - [Strategy](https://www.triggerfish.agency/solutions/strategy) - [Design](https://www.triggerfish.agency/solutions/design) - [Build & Execution](https://www.triggerfish.agency/solutions/build-execution) - [Performance Optimisation & Growth Driven Design](https://www.triggerfish.agency/solutions/performance-optimisation-and-growth-driven-design) Quick links - [How We Work](https://www.triggerfish.agency/experience) - [Impact Stories](https://www.triggerfish.agency/impact-stories-old) - [Solutions](https://www.triggerfish.agency/solutions) - [Insights](https://www.triggerfish.agency/insights) - [Contact us](https://www.triggerfish.agency/contact-us) - [Careers](https://www.triggerfish.agency/careers) - [Strategy](https://www.triggerfish.agency/solutions/strategy) - [Design](https://www.triggerfish.agency/solutions/design) - [Build & Execution](https://www.triggerfish.agency/solutions/build-execution) - [Performance Optimisation & Growth Driven Design](https://www.triggerfish.agency/solutions/performance-optimisation-and-growth-driven-design) ## Locations ### Brisbane (Headquarter) Unit 4/173 Moray St,New Farm, QLD 4005 Sydney, Hyderabad, London [Connect with us on LinkedIn](https://www.linkedin.com/company/triggerfishmartech/) ©2023 Triggerfish Corporation Pty Ltd. | [Privacy Policy](https://www.triggerfish.agency/privacy) | ABN 92 614 610 785 ![](https://px.ads.linkedin.com/collect/?pid=1325452&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Triggerfish MarTech", "url" : "https://www.triggerfish.agency/insights/author/triggerfish-martech" }, "dateModified" : "2023-06-25T23:47:13.918Z", "datePublished" : "2023-06-25T23:40:29.000Z", "headline" : "Building automation alliances of business and marketing operations to manage cost & growth", "image" : [ "https://www.triggerfish.agency/hubfs/Automation%20Digital%20Transformation.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.triggerfish.agency/insights/building-automation-alliances-of-business-and-marketing-operations", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.triggerfish.agency/hubfs/Triggerfish_logo.png" }, "name" : "Triggerfish Pty Ltd" } } ```