--- title: Triggerfish MarTech | The Lure | Marketing & Growth Insights | Mirko Roettgers description: Get unique industry insights about growth, digital strategy, usability, accessibility & MarTech from a company that works with global brands. image: https://www.triggerfish.agency/hubfs/tf-og.png --- [Triggerfish MarTech Sitecore Platinum Partner](https://www.triggerfish.com.au/) - [How We Work](https://www.triggerfish.agency/experience) - [Impact Stories](https://www.triggerfish.agency/impact-stories) - [Solutions](https://www.triggerfish.agency/solutions) - [Insights](https://www.triggerfish.agency/insights) [Start a project](https://www.triggerfish.agency/contact-us) # Insights ## The Lure Unique insights about Growth, Digital Strategy & MarTech ### [![Triggerfish & BlueCare announced as Finalist in the 2024 Sitecore Experience Awards](https://www.triggerfish.agency/hubfs/SEA24-Finalist_social_image_option1_18Aug2024.jpg) Triggerfish & BlueCare announced as Finalist in the 2024 Sitecore Experience Awards Triggerfish & BlueCare (a brand of UnitingCare Queensland) recognised as a global Finalist in the 2024 Sitecore Experience Awards in the Best Experience Transformation category. Only two Australian business have been recognised in this category this year. 10.09.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/triggerfish-bluecare-announced-finalist-in-the-2024-sitecore-experience-awards) ### [![Optimising Teams with Performance-Centric MarTech Structures](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Compliant%20martech%20financial%20services.jpg) Optimising Teams with Performance-Centric MarTech Structures In today’s fast-paced digital landscape, the structure of your MarTech (Marketing Technology) team can make or break your ability to deliver high-performance marketing outcomes. A Performance-Centric MarTech Structure is key to not only driving efficiency but also to maximizing the impact of your marketing efforts. 09.08.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/optimizing-teams-with-performance-centric-martech-structures) ### [![Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions](https://www.triggerfish.agency/hubfs/rudrendu-sharma-PftSGNvWTww-unsplash.jpg) Modernising MarTech Team Structures: Aligning Skills and Culture for Modern Marketing Functions Welcome to part 5 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. 11.06.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/modernising-martech-team-structure) ### [![Data-Driven Engagement: How to collect new and leveraging existing customer data to drive engagement](https://www.triggerfish.agency/hubfs/pexels-federico-orlandi-1423142-3260626.jpg) Data-Driven Engagement: How to collect new and leveraging existing customer data to drive engagement Welcome to part 3 of our 5-part series that will explore the composable strategies and the top 4 marketing priorities in 2024. With the current prominence of composable technologies, Chief Marketing Officers (CMOs), Chief Technology Officers (CTOs), and Chief Information Officers (CIOs), face a crucial business question: Are the technology-driven benefits for composable technologies aligned with business and marketing goals? According to Gartner, while composability is gaining traction, not all businesses are well-positioned to harness its full potential. Read related article Five Levels of Composability Readiness. At Triggerfish, we’ve identified the top 4 marketing priorities that are crucial for CMOs and organisations assessing composable technologies in 2024. These include: Personalisation Effectiveness Data-Driven Engagement Strategic Budget Allocation Modernising Team Structure In this article, we will explore the second point above. 23.04.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/data-driven-engagement) ### [![Pioneering the Future of Digital Experiences as an Optimizely Partner](https://www.triggerfish.agency/hubfs/optimizley.jpg) Pioneering the Future of Digital Experiences as an Optimizely Partner In an ever-evolving digital landscape, staying at the forefront of technological innovation and strategic insight is crucial for businesses aiming to excel in digital marketing and customer experience. In our pursuit of helping clients generating business impact and operating their MarTech platforms Triggerfish has teamed up with Optimizely: Triggerfish has always been a harbinger of change and excellence in the digital marketing realm, continuously pushing the boundaries to provide clients with cutting-edge solutions and invaluable insights. This relentless pursuit of innovation has led Triggerfish to a significant milestone: becoming an official partner of Optimizely, a global leader in content management system (CMS) technology. This partnership not only marks a pivotal moment in Triggerfish's journey but also opens up new avenues for its clients to redefine and elevate their digital presence. 17.04.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/pioneering-the-future-of-digital-experiences-as-an-optimizely-partner) ### [![Triggerfish Team Showcases Exemplary Sitecore Expertise, MarTech Leadership, and Commitment to Continuous Learning](https://www.triggerfish.agency/hubfs/ollieohana_two_cars_driving_down_a_road_towards_a_bright_light__1e262812-c9ca-40ce-b692-f5ae19168529-1.png) Triggerfish Team Showcases Exemplary Sitecore Expertise, MarTech Leadership, and Commitment to Continuous Learning In the fast-paced world of digital marketing and technology, staying ahead of the curve is paramount. At Triggerfish, our team is dedicated to continuous learning to ensure our DXP expertise and MarTech leadership remain unmatched. Let's shine a spotlight on our exceptional team members who exemplify this commitment: 16.04.2024 | By Mirko Roettgers](https://www.triggerfish.agency/insights/our-team-of-experts-at-triggerfish-are-getting-certified) ### [![Super Compliant Member Outcome Marketing - with Speed and Certainty](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/MicrosoftTeams-image%20(32)-1.png) Super Compliant Member Outcome Marketing - with Speed and Certainty Recent government standards and regulations such as Your Future, Your Super reforms (YFYS reforms), performance tests and member-best financial interest and outcomes assessments have left funds struggling to initiate and manage member engagement activities effectively and efficiently. 22.04.2022 | By Mirko Roettgers](https://www.triggerfish.agency/insights/super-compliant-member-outcome-marketing-with-speed-and-certainty) Previous Next ![email_sign_up](https://www.triggerfish.agency/hubfs/email_sign_up.svg) ### Subscribe to insights Quick reads about everything MarTech in your industry. ## Not sure how to get your next project started? Talk to our team of experts today to see how we can help. [Speak to our team](https://www.triggerfish.agency/contact-us) - [How We Work](https://www.triggerfish.agency/experience) - [Impact Stories](https://www.triggerfish.agency/impact-stories-old) - [Solutions](https://www.triggerfish.agency/solutions) - [Insights](https://www.triggerfish.agency/insights) - [Contact us](https://www.triggerfish.agency/contact-us) - [Careers](https://www.triggerfish.agency/careers) - [Strategy](https://www.triggerfish.agency/solutions/strategy) - [Design](https://www.triggerfish.agency/solutions/design) - [Build & Execution](https://www.triggerfish.agency/solutions/build-execution) - [Performance Optimisation & Growth Driven Design](https://www.triggerfish.agency/solutions/performance-optimisation-and-growth-driven-design) Quick links - [How We Work](https://www.triggerfish.agency/experience) - [Impact Stories](https://www.triggerfish.agency/impact-stories-old) - [Solutions](https://www.triggerfish.agency/solutions) - [Insights](https://www.triggerfish.agency/insights) - [Contact us](https://www.triggerfish.agency/contact-us) - [Careers](https://www.triggerfish.agency/careers) - [Strategy](https://www.triggerfish.agency/solutions/strategy) - [Design](https://www.triggerfish.agency/solutions/design) - [Build & Execution](https://www.triggerfish.agency/solutions/build-execution) - [Performance Optimisation & Growth Driven Design](https://www.triggerfish.agency/solutions/performance-optimisation-and-growth-driven-design) ## Locations ### Brisbane (Headquarter) Unit 4/173 Moray St,New Farm, QLD 4005 Sydney, Hyderabad, London [Connect with us on LinkedIn](https://www.linkedin.com/company/triggerfishmartech/) ©2023 Triggerfish Corporation Pty Ltd. | [Privacy Policy](https://www.triggerfish.agency/privacy) | ABN 92 614 610 785 ![](https://px.ads.linkedin.com/collect/?pid=1325452&fmt=gif)