--- title: Triggerfish MarTech | The Lure | Marketing & Growth Insights | Anthony Hook description: Get unique industry insights about growth, digital strategy, usability, accessibility & MarTech from a company that works with global brands. image: https://www.triggerfish.agency/hubfs/tf-og.png --- [Triggerfish MarTech Sitecore Platinum Partner](https://www.triggerfish.com.au/) - [How We Work](https://www.triggerfish.agency/experience) - [Impact Stories](https://www.triggerfish.agency/impact-stories) - [Solutions](https://www.triggerfish.agency/solutions) - [Insights](https://www.triggerfish.agency/insights) [Start a project](https://www.triggerfish.agency/contact-us) # Insights ## The Lure Unique insights about Growth, Digital Strategy & MarTech ### [![Triggerfish's Mark Gibbons and Anthony Hook achieves Sitecore MVP](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/mvp-blog-header-1.png) Triggerfish's Mark Gibbons and Anthony Hook achieves Sitecore MVP In the MVP program’s 15th year, the elite group of professionals are recognized for their dedication to the Sitecore community. Triggerfish, today announced that both Anthony Hook (Director) and Mark Gibbons (Solution Architect) has been named a 2021 Most Valuable Professional (MVP) in both the Ambassador and Technology category by Sitecore®, the global leader in digital experience management software. Anthony is being honored among only 81 Ambassadors worldwide in the program’s 15th year. This year recognises Mark's second year as a Sitecore MVP and showcases his contribution to both our internal teams Sitecore learning and development and the wider Sitecore development community. Since the early days of Triggerfish, Mark has spearheaded our Sitecore practice and alongside the team, delivered Sitecore sites that have won several awards, including Honorable Mentions at Sitecore's own Experience Awards. The MVP award recognises professionals who deliver outstanding customer experiences through shared expertise on Sitecore’s products, the 2021 MVP program draws from a community of 12,000 certified developers and over 20,000 active participants. This year’s 284 MVPs contributed invaluable knowledge to the community in 2020 and demonstrated true mastery of the Sitecore platform to support partners, customers and prospects. “The 2021 Sitecore MVPs consist of stellar individuals who demonstrated incredible commitment to the Sitecore community during a challenging year which didn’t allow for in-person engagement,” said Tom De Ridder, CTO of Sitecore. “The 284 MVPs stepped up to the plate to bring critical knowledge and insights for the greater community through virtual channels. We are especially pleased to celebrate this group in the program’s 15th year.” More information can be found about the MVP Program on the Sitecore MVP site: http://mvp.sitecore.com. 02.02.2021 | By Anthony Hook](https://www.triggerfish.agency/insights/triggerfish-now-has-two-sitecore-mvps) ### [![Why you need more than a managed service for your MarTech Stack: Part 2](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Triggerfish%20Blog%20Social%20Preview%20Managed%20martech.png) Why you need more than a managed service for your MarTech Stack: Part 2 In our previous blog, we spoke about setting up your MarTech stack to align to the people, processes and technologies within your business and then building an operational cadence around marketing. 25.02.2020 | By Anthony Hook](https://www.triggerfish.agency/insights/martech-managed-service-2) ### [![Why you need more than a managed service for your MarTech Stack: Part 1](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Triggerfish%20Blog%20Social%20Preview%20(6).png) Why you need more than a managed service for your MarTech Stack: Part 1 Marketing Technology, or “MarTech” stacks are intricate, complex and often misunderstood in how they are deployed, connected, and more importantly, run operationally. In order to get the best out of your marketing technology stack, you've got to truly understand its purpose. We have seen many organisations struggling with their MarTech’s purpose, so Triggerfish has created a process called the Triggerfish Experience. 20.02.2020 | By Anthony Hook](https://www.triggerfish.agency/insights/martech-managed-service-1) ### [![Sitecore Symposium 2019 Wrap Up](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Human%20Connections%202.png) Sitecore Symposium 2019 Wrap Up Attending Sitecore Symposium 2019 was a year of mixed emotions for me. 22.11.2019 | By Anthony Hook](https://www.triggerfish.agency/insights/sitecore-symposium-2019-wrap-up) ### [![MarTech: Sitecore DevOps Maturity Survey](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/DevOps%20-%20featured.png) MarTech: Sitecore DevOps Maturity Survey One of the critical foundations of delivering brilliant multi-channel experiences with Sitecore is DevOps. 16.08.2018 | By Anthony Hook](https://www.triggerfish.agency/insights/sitecore-devops-maturity-survey) ### [![Bridging the gap between Marketing and Technology](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Marketing%20Technology%20Blog%20TF.png) Bridging the gap between Marketing and Technology Marketing is a crucial component for all businesses, and companies are continually on the lookout for new ways to effectively reach their target audience. 05.07.2018 | By Anthony Hook](https://www.triggerfish.agency/insights/bridging-the-gap-between-marketing-and-technology) ### [![What is PaaS and how does it affect your business?](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/TF%20PaaS%20Image.png) What is PaaS and how does it affect your business? Platform as a Service, also known as PaaS, is a development and deployment environment that exists within the Cloud. 03.07.2018 | By Anthony Hook](https://www.triggerfish.agency/insights/what-is-paas-and-how-does-it-affect-your-business) ### [![How to find the right CMS solution for your business](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Triggerfish%20CMS1.png) How to find the right CMS solution for your business Selecting the right Content Management System (CMS) is an integral part of delivering consistent user experiences. However, designing a content management strategy without clear business goals is a common mistake - and it can cost companies time and money in both their immediate projects and in the longer term. 24.04.2018 | By Anthony Hook](https://www.triggerfish.agency/insights/how-to-find-the-right-cms-solution-for-your-business) ### [![Why your CMS implementation may not have met your expectations](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Triggerfish%20CMSblog2.png) Why your CMS implementation may not have met your expectations There are many reasons why Content Management System (CMS) projects fail to meet expectations, and it is important to distinguish what happened, and why. 17.04.2018 | By Anthony Hook](https://www.triggerfish.agency/insights/why-your-cms-implementation-may-not-have-met-your-expectations) ### [![How critical is CMS implementation to your marketing strategy?](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/Triggerfish%20CMSblog.png) How critical is CMS implementation to your marketing strategy? Content Management Systems (CMS), are a critical component of website success. However, companies often approach CMS implementation in the wrong way and are not always sure how to leverage their technology to gain a competitive advantage. 13.04.2018 | By Anthony Hook](https://www.triggerfish.agency/insights/how-critical-is-cms-implementation-to-your-marketing-strategy) ### [![Triggerfish Launches new Place Estate Agents Digital Platform](https://www.triggerfish.agency/hubfs/Imported_Blog_Media/PLACE%20TF%20(3).png) Triggerfish Launches new Place Estate Agents Digital Platform In late 2017, Place Estate Agents engaged Triggerfish to deliver a new marketing operations program focused on communicating the quality, service and pride typically associated with Place. Our mission was to build a platform that generated more leads to agents and is able to identify potential buyers, sellers, and investors across all digital properties. 09.04.2018 | By Anthony Hook](https://www.triggerfish.agency/insights/triggerfish-launches-new-place-estate-agents-digital-platform) Previous Next ![email_sign_up](https://www.triggerfish.agency/hubfs/email_sign_up.svg) ### Subscribe to insights Quick reads about everything MarTech in your industry. ## Not sure how to get your next project started? Talk to our team of experts today to see how we can help. 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