---
title: Improving profitability for 7,000 franchisees  | Triggerfish
description: Triggerfish helped streamline operations by developing an intuitive, efficient platform that integrates multiple services into one seamless experience.
image: https://www.triggerfish.agency/hubfs/footlong-sandwich.webp
---

[Triggerfish MarTech Sitecore Platinum Partner](https://www.triggerfish.com.au/)

- [How We Work](https://www.triggerfish.agency/experience)
- [Impact Stories](https://www.triggerfish.agency/impact-stories)
- [Solutions](https://www.triggerfish.agency/solutions)
- [Insights](https://www.triggerfish.agency/insights)

[Start a project](https://www.triggerfish.agency/contact-us)

# Improving profitability for 7,000 franchisees

Triggerfish helped streamline operations by developing an intuitive, efficient platform that integrates multiple services into one seamless experience.

![sandwich-hero](https://www.triggerfish.agency/hs-fs/hubfs/sandwich-hero.webp?width=800&height=752&name=sandwich-hero.webp)

Triggerfish’s digital overhaul brought franchisees a streamlined platform that allowed for better decision-making, real-time access to financial data, and seamless interactions across 23,000 franchise locations. This platform improved operational efficiency, reduced support desk overload, and provided personalised knowledge bases for franchisees.

## The Problem

The client faced the challenge of supporting 7,000 franchisees across North America.

With fragmented access to services, overloaded support desks, and data inconsistencies, franchisees struggled to access relevant operational and financial information quickly. There was a pressing need for a unified system that could support multiple services, roles, and geographies.

### The Stack

- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Sitecore Commerce Connect
- Sitecore Analytics
- Email Experience Manager

![footlong-sandwich](https://www.triggerfish.agency/hs-fs/hubfs/footlong-sandwich.webp?width=1600&height=773&name=footlong-sandwich.webp)

## The Solution

To address these issues, Triggerfish executed a comprehensive platform migration to Sitecore XP SXA.

![Sign_up_blue_dark](https://www.triggerfish.agency/hubfs/Sign_up_blue_dark.svg)

Single Sign-On Integration

![Question_Answer_blue_dark](https://www.triggerfish.agency/hubfs/Question_Answer_blue_dark.svg)

Personalised Knowledge Base

![Website_blue_dark](https://www.triggerfish.agency/hubfs/Website_blue_dark.svg)

Multi-Language Support

![Data_Analytics_blue_dark](https://www.triggerfish.agency/hubfs/Data_Analytics_blue_dark.svg)

Real-time Financial Dashboard

### Creating a New Industry Standard

This project established a new industry standard for multi-language, multi-market platform migrations. The transformation provided franchisees with consistent branding, improved user experiences, and operational efficiency, enhancing profitability and setting a benchmark for future digital initiatives.

“With input from dozens of stakeholders, the Triggerfish team helped to gain clarity around our key priorities which enabled both the North American and Asia Pacific regions to create a world-class digital customer experience for our franchisees in 15 countries and eight different languages. In such a short time, that is quite an accomplishment and something to celebrate.”

Sr. Director Franchisee Experience

#### Metrics that matter

##### 168% increase in portal access

##### 60-80% reduction in admin tasks

##### 17 markets served in local languages

##### 15 legacy services decommissioned

## Process and Project Inclusions

Triggerfish used a proven project managed process including web design, content asset migration, build and launch.

![table_blue_dark](https://www.triggerfish.agency/hubfs/table_blue_dark.svg)

Project Initiation

Establishing project objectives and framework.

![Goals_blue_dark](https://www.triggerfish.agency/hubfs/Goals_blue_dark.svg)

Project Management

Coordinating all activities and stakeholders for timely delivery.

![shapes_star_circle_triangle_blue_dark](https://www.triggerfish.agency/hubfs/shapes_star_circle_triangle_blue_dark.svg)

Creative Design

Developing a user-friendly, visually appealing design aligned with the client's brand.

![Ad_content_blue_dark](https://www.triggerfish.agency/hubfs/Ad_content_blue_dark.svg)

Content & Assets

Organising and preparing content and assets for migration.

![build_blue_dark](https://www.triggerfish.agency/hubfs/build_blue_dark.svg)

Sitecore Build

Bespoke Sitecore SXA configuration with multi-language support.

![Browser_image_blue_dark](https://www.triggerfish.agency/hubfs/Browser_image_blue_dark.svg)

Integration Services

Integrating multiple data sources into the Sitecore platform.

![Checks_blue_dark](https://www.triggerfish.agency/hubfs/Checks_blue_dark.svg)

Content Migration

Ensuring accurate and consistent transfer of existing content.

![Tick_Large_blue_dark](https://www.triggerfish.agency/hubfs/Tick_Large_blue_dark.svg)

QA & User Testing

Conducting rigorous testing to meet quality standards.

### Are you having trouble using key features of your MarTech platform?

Enter your details and we will guide you in the right direction.

![email_sign_up](https://www.triggerfish.agency/hubfs/email_sign_up.svg)

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## Not sure how to get your next project started?

Talk to our team of experts today to see how we can help.

[Speak to our team](https://www.triggerfish.agency/contact-us)

- [How We Work](https://www.triggerfish.agency/experience)
- [Impact Stories](https://www.triggerfish.agency/impact-stories-old)
- [Solutions](https://www.triggerfish.agency/solutions)
- [Insights](https://www.triggerfish.agency/insights)
- [Contact us](https://www.triggerfish.agency/contact-us)
- [Careers](https://www.triggerfish.agency/careers)

- [Strategy](https://www.triggerfish.agency/solutions/strategy)
- [Design](https://www.triggerfish.agency/solutions/design)
- [Build & Execution](https://www.triggerfish.agency/solutions/build-execution)
- [Performance Optimisation & Growth Driven Design](https://www.triggerfish.agency/solutions/performance-optimisation-and-growth-driven-design)

Quick links

- [How We Work](https://www.triggerfish.agency/experience)
- [Impact Stories](https://www.triggerfish.agency/impact-stories-old)
- [Solutions](https://www.triggerfish.agency/solutions)
- [Insights](https://www.triggerfish.agency/insights)
- [Contact us](https://www.triggerfish.agency/contact-us)
- [Careers](https://www.triggerfish.agency/careers)

- [Strategy](https://www.triggerfish.agency/solutions/strategy)
- [Design](https://www.triggerfish.agency/solutions/design)
- [Build & Execution](https://www.triggerfish.agency/solutions/build-execution)
- [Performance Optimisation & Growth Driven Design](https://www.triggerfish.agency/solutions/performance-optimisation-and-growth-driven-design)

## Locations

### Brisbane (Headquarter)

Unit 4/173 Moray St,New Farm, QLD 4005

Sydney, Hyderabad, London

[Connect with us on LinkedIn](https://www.linkedin.com/company/triggerfishmartech/)

©2023 Triggerfish Corporation Pty Ltd. | [Privacy Policy](https://www.triggerfish.agency/privacy) | ABN 92 614 610 785 

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